.NEARLY ONE BILLION people are casting their enact India's basic vote-casting. It is the largest democratic physical exercise in past-- as well as can additionally be actually the absolute most costly. Investing is anticipated to reach 1.35 trn rupees ($ 16bn), depending on to the Centre for Media Researches (CMS), an Indian charitable. That would certainly be actually greater than double the amount spent in the previous political election in 2019 and even exceed the cash money sprinkled in United States's presidential election in 2020. Why do Indian political parties invest such extensive amounts?